The equilibrium situation which does arrange neither Nokia, nor Samsung was added. The static situation does not allow the companies to carry out the tasks, and here everyone, knowing the minuses, and also pluses, disadvantages of the competitor, starts to play the game. The situation in something reminds 1941 when Germany cleared away regions on boundary from the USSR, and from outside our state the exactly same operations were spent. The history does not know a subjunctive mood, and Germany has attacked the USSR the first, but premises for other development of a situation were. In matching Nokia and Samsung not all so is tragic, but the call of the first act has rung out, Nokia has started the attack.

The foothold is the market of touch phones. At the moment Nokia has put on the market (it is not finite sales) an order of 10 million devices from which 2 million of Nokia N97. The product has appeared successful at the expense of the extremely aggressive advertising. For matching: only since May company Samsung has sold 5 million pieces of device Samsung Star worldwide. And it only one, let and the most successful company model, and all for them such devices is more than ten and if to consider all locales of the world also that it is more. Actually Samsung already became and is the leader of this segment.

Tactical steps are clear it is to expand number of models, to make their various, to offer the cheapest solution; all is standard, and here there is no unexpectedness. But Nokia would be not Nokia if has not decided to start full-scale approach. It is not any more developing attack, huge corporation works on a victory, its task is to come out the winner and to be pulled out on the new markets, to remove threat in the name of Samsung. Probably, here it is necessary to exclaim that war has started on September, 2nd, with opening of Nokia World.

Really it is possible to accept for war a competition in a touch segment, output Samsung S3650 Corby, and also Nokia 5230 at similar cost? By no means, it just florets, berries consist in other solutions. Nokia have decided to use the main advantage – good contacts to operators. All Nokia World has been arranged for business partners, and to journalists showed those toys that eyes from the main event – changes of the strategy of the company should distract. And it has turned out perfectly, trees have hidden wood, and we read victorious references about devices.

Let’s look at an event a little under other corner. What for it was necessary to show the tools, which else actually are not ready? The answer is obvious: tools are shown to partners, it is presentation for them, and buyers are the second and at the entire primary goal. For Nokia the main thing is in that its tools were used and consequently she concludes contracts with operators.

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