Passed Nokia World has not presented frank surprises, all occurred exactly according to a plan. The company has shown the products, has told nothing plainly about the strategy, and only has designated the common directions of occurring events. Unfortunately, a distinct explanation to that occurs, nobody has offered.

Many people have an erratic impression of that they understand an event, but it is far not so. I will dare to quote Vice-president of Nokia Company Anssy Vanyocy from performance on Nokia World, he has told that the company make a new step forward. It was a question of new devices which will allow it to attack further. It was the obvious sign for the market, company partners, in a smaller measure for journalists. A word “is attacked” in speech sounds some times, up until that time top-managers of Nokia in bloodthirstiness have not been noticed.

I do not like to quote own materials, but to complete the picture I will refer to Spillikins №27: it is necessary to consider fight in a touch segment as developing attack, the companies estimate their forces. In 2011 their struggle for the market will quit on a new coil, it will be full-scale war in all locales of the world. Or Samsung will equal its level with Nokia, or last will save the lead and will discard Samsung back. Ahead interesting times and events, I will not risk today to assume, who will come out the winner from this fierce fight which reminds a real war.

What do we see in performance of Ansi? He asserts that the company expands a portfolio of touch phones, is not protected, and attacks. Its words are quite entered in that description of a situation that was offered to me one month ago. Developing attack which should outgrow in the high-grade conflict to application of heavy artillery in all price segments, groups of products. In the conditions of wartime each of the companies should use the tactical advantages.

On Nokia’s side there are:
Maximum loyalty to the trade mark, the leader of the world market, weak positions in Asia, America, the strongest – in Europe.

The leader of a segment of smart phones, in the near future strong contenders for the company will not appear, though its share and will be blurred at the expense of market growth.

Number of tools which actively develop.

Good mutual relations with the European operators.

On Samsung’s side:

Growing popularity of the trade mark, it is lower, than for Nokia, but grows spasmodically.

Strong positions in Asia, America, moderately strong positions in Europe (it is better, than positions of Nokia in the market of the USA if can draw the parallel).

Advantages in a number of technologies (AMOLED, memory, processors), backlog in a number of areas (operating systems, tools).

Well organized operation on not-camera markets, complexity of advancement of products in the operator markets (it turns out worse, than for Nokia).

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